About Project
Frost Bank believes better finances begin with optimism. Help people become more optimistic and the rest will follow. As part of the Opt For Optimism campaign and website, McJ created a quiz that would tell the user where they landed on an optimism scale. To help promote this feature, we also created a promo video that Frost would share on their social media account, as well as their in-branch DMS screens.
Credits
- Client – Frost Bank
- Agency – McGarrah-Jessee
- Logo Animation – Pal Moore