Before the diamond hands took the stonks to the moon, McJ was tasked with a bit of a rebrand for Gamestop. I got to work on promotional videos for some bigger game releases, and social videos for their big E3 and Holiday sales in 2019 and 2020.
For the Cyberpunk and Game Days Sale videos I got to develop the blocky/glitchy transitions and type animations, which is always a fun thing to play around and experiment with. And for the NBA 2K21 video, I enjoyed syncing the animations with the music for a bigger impact.
- Client – Gamestop
- Creative Director – Chris Barnard
- Agency – McGarrah-Jessee