About Project
Frost wanted to update their brand to help convey how refreshingly unbanklike they are, and the team at MCJ absolutely knocked it out of the park!
I felt lucky that the team trusted me to help bring the new Frost look to life through animation. I animated a sizzle video announcing the new look (shown above), a bunch of different end tag animations to be used on anything from social posts to broadcast television spots, in-branch messaging videos, and countless different social posts.
Credits
- Client – Frost Bank
- Creative Director – Stephanie Cain
- Associate Creative Director – Aubrey Day
- Agency – McGarrah-Jessee
- Creative Director – Natasha Lam O’Rourke
- Copywriter – Jane Goodwin-Bell