About Project
Frost Bank believes better finances begin with optimism. Help people become more optimistic and the rest will follow. Frost believes there are three simple habits that anyone can adopt to unlock the power of optimism and improve their financial health.
Take the Taboo Out of Money
Seek Progress, Not Perfection
Expect the Unexpected
One element of this multi-year campaign was a 9-part short video series about these habits that included easy, actionable ways to improve financial health through optimism. See all 9 episodes on Frost’s YouTube Channel.
Credits
- Client – Frost Bank
- Art Director – Sarah Wallace
- Illustrator – Lauri Johnston
- Agency – McGarrah-Jessee
- Copywriter – Brian Marcolini
- Editor – Gavin McGlynn